One of the most unique players in the marketing game is Seth Godin. He always seems to bring to market out of the box material on how to separate yourself from the competitors in the market. There is a certain stigma around advancement in the market and education, through business administration, or commerce degrees but that is just a stepping stone on the path to utilizing the creativity in the right brain. Having had the marginal experience of studying business for my undergrad degree, I’ve had the pleasure out experiencing how insignificant the experience can be to actually creating the next entrepreneurial wave. The basis of most success in the marketplace today has little relevance on educational fortitude and more internal drive and persistence to chasing down your dreams.
The drastic competitive advantage a widget has over another is hugely related to how to company is pitching itself to the market. Just like how we see Nike not focusing on selling the shoe, they focus on successful athletes, and great life slogans that people can buy into. For the most part original first time products hitting the market are rarities. Usually it has been created years before from another company and people just refine and improve on the product. Nike by no means created the first running shoe, but they created a company with a vision behind their products.
How many times have you failed to market a product before it finally hit it big?